You will need to rewrite the research paper according to these remarks:
“This study looks at a potentially interesting topic but the aims are too broad and are not appropriate given the case study approach adopted. Overall the study is rather broad and vague, and lacks a detailed analysis of aspects of the company’s communication on Instagram. This is probably tied to the lack of engagement with literature from business communication (the literature review should have reviewed academic literature on communication or how businesses use social media) and the lack of any theoretical framework to underpin the data analysis (the three theories mentioned are not used). Some awareness is shown of methodology in relation to data collection. The findings and conclusions are unclear. Your conclusion needs to clearly state the outcomes of your study and show how you have met the aims.”
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