Describe the selected company and brand and a brief history.

Describe the selected company and brand and a brief
history.
List the core products and services they offer.
Identify the key current competitors.
Complete a SWOT analysis (Links
to an external site.).
Propose the product or service line you want to develop
a marketing plan for.
Justify your proposal with a SWOT-based argument for
why it warrants marketing investment.
Describe your core product, extended product, and the
product concept.
Explain how you plan to achieve competitive
differentiation through creating customer value in four areas:
Branding
Packaging
Support
Quality
Helpful Tips
The focus of your marketing plan can
be a new product/service idea of your own or an existing product/service that
you think deserves its own dedicated campaign. Just don’t pick something that
you’ve already seen being actively marketed.

Last Completed Projects