Section I
1. A detail description of your chosen company and CURRENT business(es) – 2 points
a. Include its mission, vision, and values (*not necessarily all) – 2 points
b. Its current performance (absolute or relative measures, as much as possible) – 6
points
c. Identify ALL history (i.e., major strategic decisions – M&As, alliances, new
product introduction, new invention, and so on) since their establishment – 15
points
2. Illustrate a CURRENT external analysis
a. Macro perspective (i.e., PESTEL model) – 10 points
i. Must be based on related database(s) or article(s)
b. Micro perspective (i.e., Porter’s five forces model)
i. identify as many competitors as possible (10 max) and find out their basic
company information (i.e., company profile, accounting information,
patents, and so on) – 5 points
ii. Research how they perform (i.e., using accounting profitability or
shareholder value measures in chapter 5) – 5 points
3. Illustrate a CURRENT internal analysis
a. Identify its core competencies (or competitive advantages) – 5 points
b. Evaluate EACH core competency using VRIO framework – 10 points
Section II
1. Try to identify THREE short-run and THREE long-run problems, and clearly explain
why you identify each problem (at least SIX problems) – 15 points
2. Choose ONE short-run problem and ONE long-run problem (total 2 problems) and
suggest THREE alternative suggestions for each problem (total 6 suggestions) – 20
points
a. at least two of them are from the concepts we discussed in the class
b. describe in detail processes of each solution
c. illustrate pros and cons of each solution
3. Suggest evaluation criteria for each problem (2 problems) – 15 points
a. at least five evaluation criteria and define each of the problem.
4. Show two separate tables evaluating each problem (short-run and long-run) with 5
different criteria – 10 points
5. Show your final suggestion for each short-run and long-run problem. – 5 points
6. With your final suggestion, predict the future of the company. – 5 points
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