In PowerPoint, design a new ad for your chosen brand to present on a social media platform. Detail who your audience (target market) will be and how often they will be reached. All 4Ps should be touched in the ad in some way (brand elements, price, how to access product, and a sales promotion). Include a script for a narrator and any actors explaining the brand’s attributes and benefits. Include a tag line or “brand mantra.”
Determine the media channels and promotional mix for your brand and explain its relevance based on the brand’s target audience. Demonstrate how the new ad would differ amongst the promotional mix but how the brand message would remain consistent based on the IMC principle.
Research anything about your brand that could be perceived as a brand crisis and design a plan that helps protects the brand’s image and discuss how your ad helps to restore confidence in its target market.
Your presentation should be 13-15 slides in length (excluding cover and references slides)
The presentation should be accompanied by details of each slide (which can be a word document or comprehensive slide notes). Discuss and reference concepts taken from the assigned textbook reading (Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, Pearson Education.),and relevant research. You must include a minimum of three credible, academic or professional references.
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