Assignment Content
The Long Lake Community Center board reviewed your presentation and agreed with your direction to improve the Job Placement Services Center. Next, the board wants to see messaging that will appeal to the priority audience segment(s), align to the vision and objectives, and carry out the identified strategies and tactics.
Create three sample messages or advertisements. You may use any Office 365 program, such as PowerPoint or Sway, to create your messaging. You may also use online sources, but if you do, convert the file to a pdf before submitting. Remember, the material you prepare this week will support your final strategic communication plan due in Week 5. You will have an opportunity to make adjustments based upon feedback from your instructor each week.
Include the following using 10–12 slides:
Provide an introduction by summarizing the key points and overall messaging for the communication
Create 3 sample messages or advertisements.
For each message/advertisement, include:
Designated media channel, including a rationale for the decision, how the channel aligns to the message, and how the channel targets the priority audience segment.
Priority audience segment(s) for each message that explains how the message targets these audiences, along with an explanation why.
Explain how the message aligns to the global or intermediate objective(s) and how it will accomplish these objectives.
Explain how the message aligns to the strategies and how it will accomplish these strategies.
Explain how the message aligns to the tactics and how it will accomplish these tactics.
Submit your assignment.
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