Task description:
Produce a marketing plan for the Australian AFL 2020 “Belive” Campaign. Your marketing
plan should give details of the direction
and requirements of your
overall strategy.
A marketing plan will often include the following
components:
• Executive Summary
• Objectives
• SWOT
• Target markets
• Competitor analysis
• Marketing mix
• Plan for implementation
• Evaluation and measures
PLEASE USE PEGASUS OR THE ADAPTED STRUCTURE ON EXCEL SHEET
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