Using the case of QANTAS, address the following questions:
1. Discuss the relevant factors that an organisation should consider when using
social media, such as Twitter for public relations initiatives. (approx. 300
words)
2. Prepare a course of action for Olivia Wirth (executive of Government and
Corporate Affairs) to recommend to the management of QANTAS. (Use the
communication plan template in appendix A). (approx. 600 words)
3. Explain what Qantas can do in the future to build a positive public perception
of its brand. (approx. 300 words)
A minimum of 10 references are to be used, which should include at least
5 academic journals.
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