social media campaign for a non-profit organization

Students must create a social media campaign for their chosen non-profit organization
Complete a brief social media audit of the organization (where are they on social media, how many followers/likes, what seem to be the most popular types of posts, how often do they post. Make sure to include the URLS to the organizations social media)
Students must create a week-long campaign that includes an action plan of how the use of social media will impact their goal. It must include:
The goal of your campaign (the why)
At minimum three mediums of social media.
Content (Images, text, infographics, etc) for at least one week of the campaign
Must touch on ethical/political/legal and sociological impact of the campaign.
Identify and discuss first amendment, public relations, or branding problems or issues that could arise due to your campaign. (if applicable)
Students will complete a PowerPoint presentation with 10-15 slides.
A written paper is also required. It should include how you chose your organization, what the goal of your campaign was (for example, increase in followers or event promotion), what your stumbling blocks were (if any), what you would do differently if you could, anything else you’d like to share that is relevant to the project. (3-5 pages double-spaced)

Last Completed Projects