Please read the instructions carefully.
This is a PhD level Coursework and require extensive market research and command on marketing subject and idea about uk business schools coursework.
Level : PhD
Total words count : 2200
Citation Style : Harvard
Writing : Uk English
Objective :
This module addresses critical understanding of and ability in assessing the effectiveness of international marketing theories and practices. It targetsprinciples and issues that drive markets world-wide. Students are expected to develop insight and investigative ability concerning issues facing a businessthat needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors. The main aimof this task is to assess students’ understanding of the nature and scope of marketing in international contexts and ability to identify and critically discuss thekey issues related to cultural factors that influence international marketing decisions.
Description of the Assessment
Task:
Assume that you are the international marketing manager of a UK based fast moving consumer goods (FMCG) company. Your company wants to enter into
Sweden. In light of Hofstede’s cultural dimension and , analyse Swedish culture and draw relevant marketing implications for your organisation.
Important Notes
Please do not include standard coursework cover page.
Formal report components including table of contents and references are required and will not be part of the word count. You may choose to
structure your report by including introduction, Hofstede’s cultural dimensions for Sweden, Hall’s high and low context culture and
recommendations. This is just an indicative list of components. Students are encouraged to be creative in designing their report structure.
You are expected to go beyond the lecture notes and undertake self-study to enrich your discussion.
Be conscious of avoiding any possibility of suspicion of plagiarism. It is very easy to detect similarities at the structural level of documents, even if
superficial features differ. The assessor may deem unexplained similarities in reports are unreasonably included and designate an “irregularity”,
which will lead to further inquiries and potentially a penalty, such as failure on the module.
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