Throughout this course, many discussion opportunities come up where you will need to respond to other people’s opinions and comments. Address the discussion topic after you have completed your reading. Be sure to post at least three times over three separate days, with your first post made by Saturday of the unit week. Initial posts should be approximately 100 words in length. Your three posts should be composed of your own initial response to the question and two additional responses to your classmates and/or instructor. Any external sources used should be cited and included in a reference list at the bottom of your response. Use APA formatting guidelines.
Discussion Topic: Strategic Positioning
Hilton Worldwide Holdings, Inc. (formerly known as Hilton Hotels) holds a portfolio of more than 15 separate brands strategically positioned to serve specific markets. Some of these brands include Conrad Hotels, Hilton Hotels, Doubletree, Embassy Suites, Hampton Inn, and Waldorf-Astoria Hotels (Hilton, 2020).
After reviewing this information, discuss the following:
Select three of Hilton’s brands and discuss their target market as well as what differentiates them from the other brands in the Hilton family.
Provide (with supporting details) one example of another organization that also uses a similar differentiation strategy to position their portfolio of products or services across multiple brands and markets.
To support your assertions, utilize at least one academically credible research source in your response, both citing it in-text and listing it as a reference at the end of your post.
Reference
Hilton. (2020). Hilton brands. https://www.hilton.com/en/corporate/
Return to Unit 7 Discussion Instructions
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