Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside a business, or from your community to answer the biggest questions on the minds of your target audience on a particular topic. Thought leaders become the trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. Over time, they create a dedicated group of friends, fans, and followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche, or across an entire ecosystem. Read over the articles below on how to become a thought leader:
· 6 Steps for Becoming an Authentic Thought Leader https://blog.influenceandco.com/6-steps-for-becoming-an-authentic-thought-leader
· How to Become a Thought Leader https://www.forbes.com/sites/johnrampton/2016/08/19/how-to-become-a-thought-leader/?sh=3af544b43353
· How to Be Seen as a Thought Leader in Just 15 Minutes a Week https://www.themuse.com/advice/how-to-be-seen-as-a-thought-leader-in-just-15-minutes-a-week
For your Project Part 1, you will write an article. In the article, you will demonstrate your thought leadership by discussing at least one of the following topics in marketing of a business or product:
· Discuss how changing demographics can influence the marketing of a business or product.
· Discuss the benefits of a value proposition when marketing a business or product.
· Discuss the benefits of knowing the competitive advantage of the business or product.
· Discuss why marketers should know their first mover or follower position when marketing a business or product.
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