The increasing prevalence of ‘born global firms’ and digital internationalisation challenges the incremental model and psychic distance notion of firm internationalisation. Critically evaluate.

Question 1:
The increasing prevalence of ‘born global firms’ and digital internationalisation challenges the incremental model and psychic distance notion of firm internationalisation. Critically evaluate.

Question2:
Advise a UK company of your choice that operate across EU markets on how to effectively manage the new realities created by Brexit. Please provide a brief profile of your chosen UK company before presenting your advice.

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