Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential (i.e. SWOT analysis, Porter’s Five Forces analysis, etc.).

Take the role of an investigator of three (3) health care systems and predict which one has the most promising
marketing potential. By the end of this unit, you will be able to proficiently discuss how the 5 P’s of health care marketing and
research-supported assessment strategies impact the marketing potential of a health care system.
Select and provide a general overview of three (3) real-life health care organizations that interest you*.
Discuss the 5 P’s of health care marketing of each health care organization that you selected.
Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential (i.e. SWOT analysis, Porter’s Five Forces analysis, etc.).

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