Give a brief background of your chosen Balkan country on spiritual consumption.
Critically discuss spiritual consumption in the marketplace incorporating evidence from your
secondary investigation
Uncover customer perceptions towards the new phenomenon of spiritualism as this unfolds through customers’ product buying behaviour.
Undertake a simple webethnography consumer behaviour study by utilising customer posts, chats comments, customer comments appearing in retailer websites etc that are publicly available.
Recommend some alternative marketing strategies that such retailers could introduce so as to improve further customer spiritual consumption, service and positive word of mouth.
Follow the Harvard referencing system
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