http://www.alcoholeducationproject.org/SocialNormsSummary2010.pdf
http://www.socialnormsresources.org/pdf/Guidebook.pdf
A Guideline to Marketing Social Norms is a guidebook for using social norms. Please read pages 1-20.
After reviewing the provided resources on Social Norms Theory, answer the following questions. Be thorough in your answer (minimum of 2 full paragraphs).
Describe Social Norms Theory in your own words.
Conduct research online to find an example of a social norms strategy that a group, coalition, school, university or other organization has implemented.
Describe it here.
Where was it implemented? What population did it target?
Who implemented it?
How long was the strategy or campaign?
Discuss it’s effectiveness and outcomes.
If you have any difficulty finding examples, here are a few you can review to answer the questions under #2 above:
https://www.state.nj.us/education/students/safety/behavior/norms/
https://www.northwestern.edu/wellness/hpaw/campaigns/first-year-social-norms/index.html
https://everfi.com/wp-content/uploads/2017/10/Using-Social-Norms-to-Promote-Healthy-Behavior.pdf
https://hazing.cornell.edu/prevention/social-norms-campaign
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