2 sources for each question.
Question 1
Select one failed brand for discussion. Name the failed brand in the subject line. In your discussion provide a graphic showing the product and provide quality research or sound personal views about the reasons for the brand failure.
The failed brand is Amazon fire phone
Gilbert, B. (2019, October 17). 25 of the biggest failed products from the world’s biggest companies. Business Insider. Retrieved August 23, 2022, from https://www.businessinsider.com/biggest-product-flops-in-history-2016-12#2009-the-nook-20
M. (2022, April 14). What Amazon’s Fire Phone Fail Can Teach Us About Learner Research. Maestro. https://maestrolearning.com/blogs/amazon-fire-phone/
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Question 2(lecture attached)
Consider a recent purchase you made where you felt motivational conflict: approach-approach, approach-avoidance, or avoidance-avoidance
1) What were the goals and motives behind this purchase?
2) Did the company’s marketing strategies (e.g., advertising, product design, pricing, etc.) influence or help resolve this conflict? Provide examples.
3) Explain how an understanding of motivations and motivational conflict can help the marketing manager of a new or existing brand?
Some Sources
Slideshow: Motivation, Ability, and Opportunity
This slideshow offers an overview of motivation, ability, and opportunity as concepts, of factors affecting/influencing each, and of specific implications for marketers trying to reach consumers. Direct link at: https://prezi.com/p/f4dzsm3rrbpt/motivation-ability-and-opportunity
Article (Research Study): How Motivation, Ability and Opportunity Can drive Online Shopping Through Social Media
Briliana, V. and Mursito, N. (2017). How Motivation, Ability and Opportunity Can drive Online Shopping Through Social Media. International Journal of Business, Economics and Law, 14(1) (December). http://ijbel.com/wp-content/uploads/2018/01/ACC-42.pdf
lecture has additonal sources at the end.
Last Completed Projects
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