Each student is required to complete a descriptive research report, in APA format,
which communicates an understanding of what we really do. Read Chapter 3 of the
document Strategies for Marketing Your Fire Department Today and Beyond, review the
additional artifacts provided, conduct supplemental research as you deem appropriate.
Address the following items in your work:
• Discuss how the Madison Fire Department’s Annual Plan describes what the fire
department does.
• Describe how the Madison Fire Departments Annual Report addresses the value
of the fire services.
• Describe what the fire problem is and who is responsible for it.
• Describe how the Plano Fire Department owns the results achieved through the
monthly report provided.
• How are these documents and actions reflective of a Fire Department Public
Relations Program?
• What would you do differently?
• Provide a meaningful conclusion to your analysis.
* Use Times New Roman font size 12 for this assignment.
* Use the Publication Manual of the American Psychological Association [APA],
7th edition as reference to complete the class project. Take the following steps to complete this assignment:
1. Read Chapter 3 of the document Strategies for Marketing Your Fire Department
Today and Beyond.
2. Read and study the additional artifacts provided.
3. Conduct additional research as you deem necessary.
4. Write a descriptive research paper which provides a meaningful conclusion and/or
summary that is based on the material presented in the body of your work. This
descriptive research paper/article must include all of the following:
• Title Page
• Introduction
• Literature Review
• Conclusion
• Reference Page
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