What key role does customer relationship plays in gaining loyal customer?

Using the company: Amex within a minimum of 2 full pages, answer the following questions:
International Development Consulting Firm – AMEX International Inc. (amexdc.com)
• What is the importance of building customer relationships?
What key role does customer relationship plays in gaining loyal customer?
Does it boosts customer retention?
Does having loyal customers to your brand enhances the business growth and also revenue? Why?
How are customer relationships created/built? (Customer Acquisition)
How are customer relationships kept? (Customer Retention)
Where are the customer connection points? (How does this company connect to their customers?)
What are this company’s unique differentiators? (What makes them stand out?)

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