Overview: The purpose of this assignment is to acquaint yourself with the economic advantages that mobile devices provide to both users and to the businesses
that are marketing products or services. The assignment will help you evaluate this new media and its importance to both marketers and consumers.
Prompt: Watch Digital Transformation Video 2019, by Erik Qualman, and review the infographic information. Referencing the video and offering your own
observations, answer the following questions:
What is Qualman trying to communicate about the power of mobile?
How does this consumption impact the mobile video ad space?
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