unappreciated workhorse

I attached the Word document template. Please do 500 words or more, and I will adjust payment according to final document. ARTICLE IS ATTACHED. This is a Graduate course.
the book used for this course is – Kotler, Philip, and Kevin L. Keller (2016) A Framework for Marketing Management, 6th Edition, Pearson Prentice-Hall Publishing, Boston, MA

Please eliminate all personal pronouns (I, me, my, etc.) inasmuch as the responses should reflect an objective business communication perspective and not a personal opinion. Accuracy of responses will be evaluated based on the objectivity provided.

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