Find an article in the news (published within the last six months) that examines a company that was able to successfully change its marketing strategy.
Useat least three scholarly journals, address the following:
Explain the reasons why the company changed their strategy.
Determine how the organization approached the development and implementation of the change.
Analyze why the change was successful. Support up your analysis with details and examples (e.g., statistics demonstrating the company’s performance, reviews in the news or trade press).
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