Write a review and analysis of two academic articles focusing on marketing in the Life Sciences industry.
• Why the two articles are important from a marketing and sales
perspective?
• How do the two articles differ and complement each other when it
comes to the aims, methods, theories, results and discussion?
• How can the results be used for marketing and sales in practice?
• How would you have carried out the studies differently (method,
theory, data) to further improve the intended aims of the articles?
• Include a preamble (introduction) of 2-4 sentences.
The two articles are attached.
Formalities:
– Citation style: Vancouver
– The font Times New Roman must be used.
– Font size of 12 points must be used in the body text.
– Font size of section headings must reflect the level of that section.
– Single spacing between lines must be used.
– Text must be left-aligned.
– All margins must be 2,5 centimeters.
– No foot notes.
– No information in footer besides page number.
– There must be a page break before the reference list.
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