What are the changing circumstances that threaten their business, and what do you believe they can do to avoid becoming irrelevant?

1. What are the changing circumstances that threaten their business, and what do you believe they can do to avoid becoming irrelevant?
2. Which trends (e.g., political, economic, social, and technological) do you believe are having the greatest impact on the company’s ability to succeed?
3. Which of Porter’s five competitive forces do you believe is exerting greatest pressure on the company?

Marketing Myopia summary: https://www.youtube.com/watch?v=hw8FfogTUhU
The Five Forces that Shape Strategy summary: https://www.youtube.com/watch?v=mYF2_FBCvXw

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