1. PLEASE CREATE A MS WORD OR PDF DOCUMENT OF ALL YOUR 4 ANSWERS
3. ANSWER ALL 4 QUESTIONS FOR THE MAXIMUM MARKS
5. PLEASE USE APA FORMAT, FOR ALL OUTSIDE REFERENCES:
FOUR TOPICS:
TOPIC 1: Case Study Scenario: You are the Marketing Manager of GUCCI. Q. How would you market your latest fashion clothing to the Baby Boomer Generation using the IMC model? Q. Would you market differently if the target customers change to Generation Y / Millennials using the IMC model?
TOPIC 2: Q. What are the concepts of market positioning strategy and market position? Q. How do we apply the positioning concept in an advertising context by defining brand positioning strategy and brand position?
TOPIC 3: Q. How does the marketing mix decisions illustrate the content of integrated marketing communication? Q. What are the highlights / elements of the promotional mix: advertising, sales promotion, public relations, direct marketing, Internet marketing, and personal selling?
TOPIC 4: Q. What are the 5 Steps of the IMC (Integrated Marketing Communications) Plan? How does APPLE INC. use these 5 Steps of the IMC (Integrated Marketing Communications) Plan to become the Number 1 company in the world in 2022 (this information is not in your book, you do have to research it and quote references if you use outside sources)?
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