What is the process of deciding and implementing media strategies and tactics?

1: Q. How can we understand the role of a media plan? What is the process of deciding and implementing media strategies and tactics?

TOPIC 2: Q. How do we recognize the role of public relations in the promotional mix? Q. How do we know how to compile a public relations plan?

TOPIC 3: Q. How do we recognize the purpose of direct marketing as a communications tool? Q. How can we appreciate the strategies and tactics involved in direct marketing?

TOPIC 4: Q. How can we review the strengths and limitations of the Internet and interactive media? How can we understand the role of the Internet in an Integrated Marketing Communications (IMC) program?

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