What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?

How is economics in health care unique from other industries?
How is marketing in health care unique from marketing in other industries?
What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?
What marketing elements should be considered before a health care provider eliminates such a product or service?

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