The purpose of this discussion is for you to research on the company DHL the market they operate in (key terms and vocabulary, issues / challenges, competitors etc), the vertical in which the project resides (ops, marketing, finance, etc).
Please answer the following questions:
1. What is the market in which they operate (key terms and vocabulary, issues / challenges, competitors etc)?
2. What is the vertical in which the project resides (ops, marketing, finance, etc)?
3. What are your initial questions about your research’s company DHL, market, vertical etc.?
4. If you wish, you may use a formal framework like SWOT analysis or Porter.
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