What strategies would you take to breath new life the brand if you were the owner.

First, read the Dippin Dot’s case that is attached. There is also a 12 minute video that summarizes the rise, fall, and rise again of Dippin’ Dots. Watch: https://www.youtube.com/watch?v=n2ox6GwkysY

Consider the company’s strengths, weaknesses, and opportunities and threats as the narrator goes through the history of the Company. Consider the strategy that the current owner is using and the external environment and market that might be abailable today. What strategies would you take to breath new life the brand if you were the owner. What opportunities do you see and how might you exploit them? Explain your logic.

The case can be one reference and the video can be the 2nd.

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