Define a management decision problem (MDP), the appropriate market research problem (MRP), and your approach to solving it.

max. 3 grading points): Define a management decision problem (MDP), the appropriate market research problem (MRP), and your approach to solving it. You have the choice to focus on a pressing issue in your industry (or company/client, in this case, feel free to change company name for confidentiality), or select among the three clients available at Stukent: Amazon, Timex, or Yahoo.

• Task 1 (max. .5 grading point): Prepare a managerial report, starting with an executive summary, expected length up to 5 pages APA format, excluding cover page, table of content, and appendices.
• Task 2 (max. 1 grading points): Define the management decision problem (MDP)
• Task 3 (max. 1 grading points): Define the appropriate market research problem (MRP), based on the MDP you have identified.
• Task 4 (max. .5 grading point): Formulate your approach to the market research problem.

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