Based on Figure 8-3 in your textbook (p. 227), explain the perceptual position of your selected brand on the attributes of price and perceived service. What market segment does the brand target?
2. Describe products offered at your selected property (Provide examples of facilitating products, supporting products, and augmented products). Attached images and/or videos are encouraged.
3. Evaluate whether the above products portray the image of your selected brand. How does the property differentiate its products from those of its competitors (i.e., other locations in the same brand, properties in other brands, and properties in other companies)?
Your answer to each question must be a minimum of 150 words in essay writing style.
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