we are seeking for you to research and analyze a global business mistake as well as provide recommendations as to how it could have been avoided or corrected

Course Objective:
Use the strategic analysis as a method of organizing and evaluating case information
Prompt:
In this assignment we are seeking for you to research and analyze a global business mistake as well as provide recommendations as to how it could have been avoided or corrected. To write a 5-7-page (excluding cover page and references) APA formatted paper with full citation and referencing
1. Select a well-known US Business (PEPSI) that has had problems in the global marketplace. It could be a cultural issue, or a legal issue or an ethical issue, or any issue that caused problems in or prevented them from being successful in that market.
2. Research, Analyze and discuss the problem in detail, why did they make this decision, what could they have done differently in the planning process to avoid the issue?
3. Was the mistake offensive to the local population and were they able to regain the trust of the locals?
4. Analyze and discuss various solution to the issue, once the mistake had been made, what were there options, why did they select the new strategy, and did it work?
5. Provide a recommendation as to how other companies can learn from the mistakes made and how others could avoid the issues, as well as a conclusion that wraps up all the ideas presented.

Pepsi Brings Back Ancestors

https://www.lingualinx.com/blog/five-preventable-global-marketing-failures
Student pulled research from 6 or more sources and at least 3 are from peer-reviewed sources.
Identified and discussed 3 of the questions/concepts required by the assignment description.
Student isolates at least 3 primary problems in the case and provides solutions and implementation recommendations for the businesses discussed.
Student organizes case study according to six sections detailed in the instructions:
•Background Statement/Introduction
•Major Problems and Secondary Issues
•Organizational Strengths and Weaknesses
•Alternatives and Recommended Solutions
•Conclusion
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