The STR report

The STR report is an essential report that managers use to compare their hotels’ weekly, monthly, and annual pace against the hotels in their “comp” (Competitive) Set and to industry trends. Specifically, managers compare their ADR, Occupancy, and RevPAR to those in the Comp Set and make business decisions based on their analysis. Watch the following video on the STR report
(Links to an external site.)
and use your textbook to answer the following questions in Word format and in APA style.
What is ADR and how is it calculated?
What is RevPAR and how is it calculated?
What is Occupancy and how is it calculated?
What is MPI, how is it calculated and what does it “tell” you?
What is ARI how is it calculated and what does it “tell” you?
What is RGI how is it calculated and what does it “tell” you?
Finally, briefly explain the strategy that you would use to improve your hotel’s performance based on what you learned in this discussion.

PLEASE USE THE VIDEO BELOW FOR THE SOURCE.

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