Project 2: Consumers and Marketing

I NEED THIS PAPER FAST SO ONLY TAKE THIS IS YOU HAVE THE TIME. This is a business ethics paper. The paper is 6 pages excluding title and reference page, add that for a 5 star review. You need 5 sources including the site i posted under this paragaraph. You may not use quotation marks in this paper and must talk in 3rd person only. Make sure to cite everything in APA format as well as this link.
https://saylordotorg.github.io/text_the-business-ethics-workshop/s16-04-consumers-and-their-protection.html

Here are the instructions and template:
Purpose: In this project, you will assess marketing from a business perspective. Specifically, you will complete research and use the course material to discuss a product, brand or industry, discuss how the product is suited to marketing of a particular company. You will also learn about the responsibilities of marketers in relation to ethics.
Outcomes met by completing this project:
1. identify ethical issues that arise in domestic and global business environments using an understanding of ethical concepts and of legal and business principles
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 6-8 pages in length excluding the title page and reference page. Write clearly and concisely.
Instructions:
The five “conceptions of a consumer” presents a framework for examining and organizing the purchase decision process of consumers. Thus, the framework presents an opportunity to examine the responsibility of the marketer to consider the ethical ramifications to its consumer base, i.e. Corporate Social Responsibility. The following 5 conceptions are defined and explained in the Business Ethics Workshop, eBook, Chapter 12.
1. The wary consumer
2. The contracting consumer
3. The protected consumer
4. The renegade consumer
5. The capable consumer
Course Material and Research
This project requires you to do research on the Internet. You are expected to use course material going beyond defining terms. You are expected to explain the ‘why and how’ of a situation. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the course material and the question(s) being asked. Using one or two in-text citations from the course material throughout the entire paper will not earn many points on the assignment. The support must be relevant and applicable to the topic being discussed. Points are not earned for mentioning a term or concept but by clearly and
thoroughly explaining or discussing the question at hand.
Your Role
As consumers we can define our attitudes and acceptance or rejection of advertising based upon our perceptions and experience. But as students of Business Management, we are called upon to examine the topic more in depth and from a corporate perspective. Project 2 will address the following questions from the perspective of a business owner or chief marketing officer.
Template: Project
2: Consumers and Marketing
(Your Name)
BMGT 496 (section
number)
(Instructor’s
Name)
(Please do not use pictures or
images on the Title Page – remove from your final copy)

As consumers we can define our attitudes and acceptance, or
rejection of advertising based upon our perceptions and experience. But
as students of Business Management, we are called upon to examine the topic
more in depth and from a corporate perspective. Project 2 will
address the following questions from the perspective of a business owner
or chief marketing officer.
Introduction
(Write an Introduction
paragraph. The Introduction paragraph is the first
paragraph of the paper and will be used to describe to the reader the intent of
the paper explaining the main points covered in the paper. This intent
should be understood prior to reading the remainder of the paper so the reader
knows exactly what is being covered in the paper.)
(Identify from which perspective the paper will be written: business
owner or chief marketing officer.)
(Write the
introduction last to ensure that the main points are covered.)

Product Selection
and Its Typical Consumer
(Select and discuss one good
example of a product, brand or industry and its typical
consumer. The product selection can be of your choice, but the
information presented about it is from a reliable
source and properly cited and referenced.)

Consumer Purchase Decision
(Define the consumer purchase
decision by one or more of the five “conceptions”.)
(Explain how the product is suited for
marketing to one or more of the 5 conceptions and why not to the
others.)

Ethical Principles
(Explain what ethical principles would
apply to the marketing of the selected company’s or
industry’s products? Include an alignment of the principles selected
in relation to caveat emptor. )
(Explain the responsibilities of the
marketer in relation to ethics concepts you have studied, including HOW its
application would impact the marketer’s message and programs.)

Privacy Policies
(Explain specifically what would be prescribed
for the company’s social media and data privacy policies related to
the advertising of its product(s).)

Conclusion
(Write a
concluding paragraph that is brief and summarizes the main points.
Provide specific information related to the major topics discussed in the
paper.)

References
(The
reference page is on a separate page from the report. The reference page is completed according to
APA with each reference left-justified with hanging indentation for subsequent
lines. References are completed in
alphabetical order. Please see the module,
Learn to Use APA to ensure references are in APA format.)

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