Case: Shein v/s Zara, 2021 (please only use the references and readings provided that are attached. No other outside sources can be used.)
Developing Transnational Strategies
Building Layers of Competitive Advantage
Managing differences, Harvard Business Review, 2007
Case: Shein v/s Zara, 2021
1. Evaluate Shein’s competitive advantage, how has it grown rapidly?
2. How does Shein differ from Zara?
3. a) What are the key challenges Shein faces? B) How should it manage them?
Assignment should include:
1. Application of reading concepts and frameworks to the case
2. Rigor of case analysis
3. Specific recommendations supported by well thought out arguments and financial
evaluation
4. Quality, professionalism and clarity of writing and presentation
Please keep in mind the following suggestions when writing:
1. Your analysis must address all three case questions (provided above)
2. Apply the theoretical concepts and frameworks from the readings associated with the
session topic or as specified for the case (all references provided).
3. Cases should be evaluated based on the information in the case. Do not do research
beyond the scope of the case. Your assignment is to make recommendations
at the time the case ends. In making recommendations do not consider any events that
occurred after the end of the case.
4. These assignments are limited to three pages of discussion (essay style, double spaced, 12
pt. font) and points will be deducted for not following guidelines. The case commentary
should not be a summary of the case or a list of issues.
In addition to the three pages of discussion, the inclusion of exhibits and tables is
strongly recommended and permitted. Consider using tables (for e.g., showing
advantages and disadvantages) and number crunching (where applicable) to support your
discussion. You may use as many exhibits and tables as necessary, but they should be
referred to in your three-page discussion. Note that exhibits cannot be essay style
discussion.
5. Provide strong support for your recommendations. Make sure that your logic is clear and
that your recommendations address the issues raised by the questions. The purpose of
cases are to understand issues. There are no right answers, only good arguments and weak
arguments supporting recommendations.
6. Write clearly. Grammar counts. Spelling counts. Writing style counts.
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