Professional Writing assignment

The purpose of this assignment is to develop your writing skills as they pertain to this course.
As discussed in class, communication is a critical component of organizational effectiveness in all areas of its operations, and as this pertains to you, communication is critical to your personal professional development.
In addition to developing your oral and written communication skills, it is important that you be able to discern the appropriate mode of communication. Some of the factors that impact the mode (how to deliver the message) have to do with the sensitivity of the situation, its criticality and how quickly the message needs to be relayed and/or responded to; as well as the need to have sufficient, relevant, accurate, and timely documentation, and there could be many other factors.
The three writing assignments were designed with the above in mind.

Assignment 1—Advertising Appeals:
Advertising appeals are designed to stimulate a consumer need or want that will ultimately become an exchange.
Common advertising appeals include health, fear, admiration, convenience, fun and pleasure, vanity, and social consciousness. Find two examples of online advertisements that use one of these appeals, (you can search product websites, YouTube, and/or Facebook. For each ad, identify the advertising appeal and explain how that appeal is appropriate given the target market. Please be sure to include the online link(s) for your ads; you work cannot be graded without the online links; be sure the links are working before you submit your work.

Your assignment is to write a 1 page double spaced paper summarizing the 2 online advertisements that use appeals.

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