Identify the three primary purposes served by direct marketing and explain its popularity?

After reading the assigned Chapter 17 of the textbook this week, answer the following questions in regards to direct marketing:
Identify the three primary purposes served by direct marketing and explain its popularity?
For each of the 3 purposes, provide a key example on how those factors support overall brand marketing and awareness?
What is the advantage of direct marketing versus other tactics?
What is the disadvantage of direct marketing versus other tactics?
Do you think direct marketing will be challenged in the coming years with the rise of digital marketing tactics?

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