The advertising plan is a natural outgrowth of the marketing plan and is prepared in much the same way. It picks up where the marketing plan leaves off, building on the goals that have been established for the advertising programs. Those goals are translated into specific advertising objectives from which creative and media strategies are developed. The advertising plan typically also incorporates the rationale for a proposed budget and a plan for conducting research.
For this discussion, thoroughly read Chapter 7, “Marketing, Advertising and IMC Planning” then think of a product or service ad, i.e., online, billboards, magazines, TV, radio, or direct mail that has caught your attention and respond to the following:
Subject what is this ad about?
What product, service, or idea is it selling?
What are the objectives of the ad?
Audience who is the target of this ad? How does it appeal to them?
What is the ad trying to get the viewer to do?
Please only refer to the references attached and include in text citations from the screenshots that were provided from the e-text.
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