What new trend(s) in Marketing are evident in this article?

Researching Your Weekly Current Event Assignment
For this assignment you can research your current event article from any source, such as: Internet, magazines, newspapers, Television, business blogs, etc., but it must be based on a marketing theme, hopefully from this week chapter.
Write A Summary Including the Following:
When you find a current event article that is of interest to you report your findings by answering the following questions. It is imperative that you type each question, then your answer, as opposed to just posting a single paragraph. Also, it is important that you understand that I am looking for a flow of good critical, creative thinking (see the critical Thinking articles in Course Content). Just throwing down a few sentences just to “get the assignment over with” is unacceptable. So, read the article and formulate a good, well-written report answering the questions below.
HINT: Read questions 3 & 4 so that you have them in mind when looking for an article. You MUST answer these questions.
Give a brief summary of the highlights in the article. This needs to be enough for me to be able to understand what the article is about just as if I had scan it.
What is it about this article that inspired you to choose it? This is where you share your personal thoughts.
What new trend(s) in Marketing are evident in this article? Briefly explain it for us. Caution: You cannot answer “none” or “no trend found.”
Identify a Marketing principle in this article from what you learned this week. Briefly explain. Again, caution: You cannot answer “none” or “no customer service principle found.”
Share your personal opinion, perception, suggestion, or evaluation about some point in the article.

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