For this assignment, you are to create a document on YouTube Content Strategy, incorporating what you have learned from the readings and videos this week to thoroughly review one product’s YouTube presence.
You may select a product of your own finding or one from the most popular YouTube sites as credited in your text:
URLS and Screenshots please.
Notes included
Does it include a Channel Trailer?
Do they experiment with different content types?
How often do they publish videos regularly and at what times (optimal timing according to the text or not?)?
Have you seen these YouTube videos on websites, blogs or in email marketing?
How well do you think the video(s) keep viewers’ attention?
Do they engage with the viewer?
Do they engage with Influencers? Review this video example on influencer engagement:
Do you witness any use of analytics or data display?
How do they advertise? Do they use advertising in their video play for other products? If so, why do you think they do this? If not, should they and why?
Don’t forget the basics of Optimizing a YouTube video:
Keywords– What would target market enter into a Google or YouTube search?
Titles- Should immediately entice users to watch the video. Consider using the word “video” in the title to generate outside traffic. When promoting products or services, include the product in the title of the video.
Descriptions- in 5,000 characters or less, provide a clear overview of what the video is about.
Transcripts and Closed Captions- YouTube makes it very simple to add closed captions and transcripts to videos directly within their video editor.
Tags- Ensure that videos appear in the “related” video section of YouTube
Thumbnails– the first thing that catches the eye of potential viewers. Show students Jamie Olivier’s Food Tube (Links to an external site.)adds company branding to each thumbnail for brand awareness and consistency
YouTube Cards- can point viewers to other videos, channels, a company website and run polls.
YouTube end screens- shown during the last 5-20 seconds of a video. Directs viewers to a brands content, channel or website and encourage viewers to continue engaging with the brand or content. Play
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