Social Media and Conscious Marketing Options Menu: Forum

Part A
Most major companies use social media to interact with their customers. One famous example of this is the Wendy’s Twitter account which uses both humor and speedy responses to engage with customers. Here is an example of Wendy’s responding to a customer quickly who had a concern about their food. Here is an example of Wendy’s using humor to engage with its customers. On page 80 of your textbook, the “4E Framework for Digital Marketing” is explained: Excite customers with relevant offers, Educate them about the offering, help them Experience products, give them the opportunity to Engage with the firm’s digital marketing activities. While Wendy’s does share offers on it’s Twitter, the tweets I listed are examples of the company Engaging with customers. The book lists examples about how each of the four E’s are used by companies.
For this question: I would like you to:
1. Select a company
2. Analyze their social media
3. Select a post or two of theirs and explain which E they are implementing and why.

PArt B
The book discusses Corporate Social Responsibility and Conscious Marketing. Both are ways in which corporations and businesses aim to impact society and the world positively. For Part B I would like you to:
1. Chose a publicly traded company
2. Look up the company’s social responsibility program. You can do this by visiting the company’s website. The book lists several examples.
3. Describe one of the company’s social responsibility programs. Do you think this is a good program? Did you know about this program before researching it?

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