In this module we learn that Cause-related Marketing is the identification and marketing of a social issue, cause, or idea to selected target markets. For example:
In October every year, the National Football League uses Cause-related Marketing to bring attention to the importance of health checkups and screenings for detecting cancer early and reducing the risk of cancer in their marketing campaign called ” A Crucial Catch.” Since 2009 this campaign has raised over $22 million for The American Cancer Society. (it says unavailable, however click the “Watch on YouTube link, and you should be able to view the clip)
In this discussion, think of a business (other than the NFL) and how they use Cause-related Marketing. Post your example with the following information:
Name of company
Name/description of their Cause-related marketing campaign and what cause it supports
Do you think the campaign is successful in raising awareness/money for their chosen cause?
How do you think this campaign impacts the sales/profitability of the company itself?
Post your response as well as a reply to at least one other classmate. Visit the Discussion Instructions page for more information on the grading rubric for discussions.
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