And then please discuss why ‘negativity bias’ is useful when explaining the reason why negative WOM (word of mouth) is more influential than positive WOM in general.

This week’s discussion question is about chapter 8’s WOM (word of mouth).

1) Please explain ‘negativity bias’ (I did not explain the concept on purpose, so please do your own research what the ‘negativity bias’ is).

2) And then please discuss why ‘negativity bias’ is useful when explaining the reason why negative WOM (word of mouth) is more influential than positive WOM in general.

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