Describe how Marvin Ellison is using Lewin’s change model. Be specific.

1 Which forces for change are driving the changes at J.C. Penney? Explain.
2 Describe how Marvin Ellison is using Lewin’s change model. Be specific.
3 To what extent is J.C Penney following the steps for fostering innovation? Explain.

http://www.investopedia.com/articles/markets/030816/why-jcpenneys-most-important-asset-its-management-team-jcp-aapl.aspLinks to an external site..
144 “CNBC Exclusive: CNBC Transcript: JCPenney CEO Marvin Ellison Speaks with CNBC’s Courtney Reagan on ‘Power Lunch’ Today.” February 29, 2016, http://www.cnbc.com/2016/02/29/cnbc-exclusive-cnbc-transcript-jc-penney-ceo-marvin-ellison-speaks-with-cnbcs-courtney-reagan-on-power-lunch-today.htmlLinks to an external site..
145 “CNBC Exclusive: CNBC Transcript: JCPenney CEO Marvin Ellison Speaks with CNBC’s Courtney Reagan on ‘Power Lunch’ Today.” February 29, 2016,
http://www.cnbc.com/2016/02/29/cnbc-exclusive-cnbc-transcript-jc-penney-ceo-marvin-ellison-speaks-with-cnbcs-courtney-reagan-on-power-lunch-today.htmlLinks to an external site..

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