Descriptive/Causal Research (2 pages): Design either a survey or an experiment to more rigorously evaluate your invention.
1. First, choose to conduct a survey or experiment and explain why you chose this approach:
Choose a survey if you want to capture information about market potential or target audience (e.g., demographic information, willingness to pay, etc.)
Choose an experiment if you want to show the benefit of the product/service over existing products
2. Explain how the survey will address your research questions that address the core managerial questions.
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