On-going Project Piece
Company: NIKE
Product:
Sport Drink ( Nike Quencher)
State the name of your company and your NEW Product concept.
NEW Product concept: Nike Company will be launching a new product ” Nike Quencher ” to enter the sports drink market. Nike Company is well known for high-quality sports goods from footwear,
apparel, and equipment. Thus, it is the perfect combination to release a new product line of sports drinks to boost and hydrate athletes and active consumers.
Q1. How would you classify your product or service (i.e. Convenience, Shopping, Specialty or Unsought)?
Q2. Provide the rationale for your choice of the above.
Q3. Describe the type of packaging and labeling you would use. Discuss both persuasive and informational elements you would include in the label. 4
Q4 . Visit CANVA.com and familiarize yourself with the sites services. Research effective infographics. Provide an example from the internet of an infographic that you think is effective, include a brief rationale.
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