Critical essay paper
Subject: Service Innovation; Go into depth with the arguments in the chosen area. Find additional literature, identify the core concepts and theories and do a critical review. Do they all agree, are there any un-clarities or conflicting discussions? You may wish to delimit your focus on an aspect that you find troubling, confusing, or inconsistent.
Sources:
* Tether, B. Services, Innovation and Managing Service Innovation, in The Oxford Handbook of Innovation Management, eds Dodgeson, Gann and Philips, Oxford
* Michel, S. S. Brown and A. Gallan (2008), Service-Logic Innovations: How to Innovate Customers, Not Products, California Management Review, Vol. 50, No. 3 Spring
* den Hertog, P. W. van der Aa, and M. de Jong, (2010), Capabilities for managing service innovation: towards a conceptual framework, Journal of Service Management, Vol. 21 Iss: 4 pp. 490 – 514
* Gallouj, F. (2002) Innovation in services and the attendant old and new myths, Journal of Socio-Economics, 31 (2002) 137–154
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