• Describe the situation and the problem the company was facing?
• How exactly did they solve the problem?
• What could be alternative solutions in this situation? Why?
-Make sure to apply Marketing concepts learned in class rather than rely on pure common sense.
-Rule of thumb: Would you answer the questions the same way several weeks ago before starting our course? If the answer is positive, you might want to revise your response.
-This week the case is focused on Promotion
One way of thinking about these topics would be via the following lenses:
• Which media channels are critical for their promotion strategy to succeed?
• How big should be their promotional budget?
• How should they allocate promotion budget between those channels?
• How would you evaluate the effectivenss of their promotions?
– Maximum sbmission lenght 1 page (12-point font, 1.5 – spaced), Make sure to submit your response in PC-readable format such as pdf, doc or Google Doc. Unfortunately, I am unable to read and grade Mac Pages format.
Thank You
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