Undertake some research (through the library or other citable resources besides your textbook) to identify and share two examples of trends in advertising, public relations, publicity and sales promotion that are impacting global hospitality, travel or tourism business – not just those in the United States.

Undertake some research (through the library or other citable resources besides your textbook) to identify and share two examples of trends in advertising, public relations, publicity and sales promotion that are impacting global hospitality, travel or tourism business – not just those in the United States. Then, provide your thoughts on how a hospitality, travel or tourism business should embrace or capitalize on these trends in their marketing approach.

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