Identify the internal strengths and weaknesses of the company you chose.
Discuss the company’s competitors and their strengths and weaknesses.
Determine your company’s marketing strategy and how it compares to the closest competitor.
Explain whether the company’s intention is to be a leader or follower within the industry.
Assess the opportunities and threats (legal, technological, social, and economic) facing the company.
Does the company cope with these issues well?
Identify the most significant trend you think will impact the business in the future and discuss how the company intends to minimize or capitalize on this trend.
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