Two Separate assignments-3/4 of a page each
assignment 1:
Select your favorite university or professional team. Using different platforms (e.g., Twitter, Facebook, Instagram, and TikTok), monitor the following during one of the team’s games:
Number of tweets/posts by the team you selected
Number of retweets/re-posts
Content (what is being talked about)
Sponsors using this platform
Number of tweets/posts when the team is winning and number when losing
assignment 2:
Review the social media accounts of your favorite athlete or team and identify a pattern of negative comments or a negative or controversial trending topic or hashtag.
How did the athlete or team handle the negative feedback from social media followers?
Provide a description of the ways in which you would handle the situation, if you were in charge of the organization or athlete’s social media.
Record your findings and your ideas for handling the negative or controversial situation.
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